Aashiqui Poster Artist Story; Atmanand Golatkar | Salman Khan Movie | Movie posters were once made by hand: Spelling mistakes were costly; Aashiqui’s poster became so popular that a similar shot had to be kept in the film

In the old times, posters were the only means through which films were promoted.

first look at this poster

You must remember this poster of Mahesh Bhatt’s superhit film Aashiqui. The poster was so amazing that the film became a topic of discussion even before its release. The interesting thing is that the shot shown in the poster was not in the film. Since the poster itself became such a hit, Mahesh Bhatt had to get that scene shot and put it in the film.

In the olden days, posters were the only means through which films were promoted. Poster artists used to compress a 15-16 reel film into a 15-16 feet hoarding.

Lakhs of posters were printed for a single film. These posters were printed in Mumbai and sent across the country via train. Before the computer age, posters were made by hand. Actors would first get a photoshoot done, then the poster artist would look at the photo and copy it on paper or cloth.

In the new episode of Reel to Real, we will talk to poster artist Atmanand Golatkar. Atmanand has been making film posters for more than 50 years. He started this work in 1978. At that time, posters were made by hand.

This is Atmanand Golatkar. He has created and designed posters for hundreds of films in his entire life.

Atmanand said that making posters by hand was quite challenging. There was minimal scope for error. With time, technology came and gradually their work became easier, but those poster artists who could not move ahead with time, lost their work.

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Design- Kunal Sharma
Sketch- K.Sandeep Pal