19 minutes agoAuthor: Virendra Mishra
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Aamir Khan was born on 14 March 1965 to producers Tahir Hussain and Zeenat Hussain.
Mr. Perfectionist Aamir Khan, who is called the magician of cinema, has turned 60 today. The first film of the actor’s first film ‘Qayamat Se Qayamat Tak’ proved to be a blockbuster at the box office. After this film, Aamir Khan did not have the idea of how to choose films. At that time, every star used to sign 30-40 films simultaneously.
Aamir Khan also signed 9-10 films. Everyday started working in 3 shifts, but during the shooting of those films, he realized that he made a mistake in the selection of films. He used to cry home from shooting. He learned lessons from his mistakes and started taking caution in the selection of films. Aamir Khan not only pays attention to the script and his character, but also adopts different marketing strategy to promote the film.
Today, on Aamir Khan’s birthday, we know about the preparation and marketing strategy of his films.
Film Qayamat to Qayamat, character- Raj, release date- 29 April 1988
Dialogue delivery paid great attention
The film ‘Qayamat Se Qayamat Tak’ was a milestone in Hindi cinema, which changed the entire sensitivity of Indian cinema. Aamir paid special attention to dialogue delivery to improve acting ability in his first film. Aamir saw Amitabh Bachchan rehearsing the dialogue and took inspiration from him.
Marketing strategy- pasted posters behind auto rickshaws
Aamir Khan has adopted a separate marketing strategy with every film. When his first film ‘Qayamat Se Qayamat Tak’ was going to be released as a hero, he himself was seen pasting posters behind the auto rickshaw in those days. On which it was written- ‘Hu is Aamir Khan? Ask the Girl Next Door … ‘Not only that, when the film was released, another marketing strategy was adopted that the buyers who buy eight or more tickets will get a free poster of Aamir and Juhi.
Film- Lagaan, character- Bhuvan, release date- 15 June 2001
Learned Awadhi language and stayed in the village atmosphere
For the film ‘Lagaan’, Aamir Khan worked hard to play cricket, learn Awadhi language and mold himself according to his character. He focused on living in the village atmosphere and interacting with the local people. Aamir had made rules for everyone that during the shooting, everyone will stay away from women and alcohol. All followed this rule throughout the shooting.
Marketing Strategy- Malls and public places in the film’s getup
In the promotion of the film ‘Lagaan’, Aamir Khan along with all the lead characters of the film arrived in various malls and public places in the getup adopted in the film. Cricket was also played in the same getup. Not only this, Aamir made a lot of headlines by showing the film to Sachin Tendulkar, who was called the God of the cricket world before the release of ‘Lagaan’.
Film- Tare Zameen Par, Character- Ramshankar Nikumbh, Release Date- 21 December 2007
Understood children’s problems
In the film ‘Taare Zameen Par’, Aamir Khan played the role of teacher Ramshankar Nikumbh. The film was based on the story of a child struggling with dyslexia. Aamir Khan used different techniques to understand and feel comfortable with the child’s thinking to prepare for the character. Which included spontaneous interaction with children and understanding their problems. He conducted several exercises to work with children, so that they could completely mold the character.
Marketing Strategy- Social media resorted to
‘Taare Zameen Par’ Aamir Khan himself directed. In the marketing strategy of this film, Aamir Khan focused the film on the issue of children and education, removing a negative attitude in the audience and also highlighted educational and family value. Social media was used a lot to promote the film. The film emphasized the importance of education and relationship with family children, which attracted the attention of parents and teachers.
Film- Ghajini, character- Sanjay Singhania, release date- 25 December 2008
Make 8 pack abs
Aamir Khan worked hard for the role of Sanjay Singhania in the film ‘Ghajini’. He worked hard with his personal trainer for a year to prepare himself for the role of Sanjay Singhania, in which he continued to take training in his private gym. He made 8 pack abs for this film, which was very much discussed.
Marketing Strategy- People’s hair cut in Ghajni style
Aamir Khan roamed the city and city and cut the hair of the people in Ghazni style. Before the release of the film, he promoted his film with an army of all the Ganjs. Not only this, the employees working in multiplexes also got a haircut in ghajni style. Earlier, the audience was excited to see Aamir Khan’s posters with tattooed on the body.
Film-Three Idiots, characters- Ranchod Das Chachd and Funsuk Wangdu, release date- 25 December 2009
Ladakhi took inspiration from inventor Wangchuk
For the film ‘Three Idiots’, Aamir Khan had earlier inspired his inspiration from Sonam Wangchuk, a Ladakhi inventor named Funsuk Wangdu and he always kept herself ready to do the film on education related topics. The film was inspired by Funasuk Wangdu’s character Ladakhi inventor Sonam Wangchuk, who is a graduate in Mechanical Engineering from National Institute of Technology, Srinagar.
Marketing Strategy- Turn around disguise
After ‘Qayamat Se Qayamat Tak’, Aamir re -adopted the technique of Edi Idiots on rickshaws. He pasted posters on auto rickshaws, on which it was written- Three Idiots. Apart from this, different cities of the country roamed in different getups. His getup was really so new and artificial that no one could recognize him. He reached the village schools with tea among children. Not only this, the first show of the film was kept at 7 am in which the visitors were given free tea and biscuits with tickets.
Film- PK, character- PK, release date- 19 December 2014
Learned Bhojpuri for two years and practiced to blink the eyes
Aamir Khan learned Bhojpuri from TV star Shanti Bhushan for two years for the film ‘PK’. After wearing the lens, practiced the blink of the eyes and tried many strange looks, so that he could fully mold PK. During the shooting of the film, Aamir Khan had to eat paan several times, because in the role of PK, he is seen chewing paan while speaking Bhojpuri.
Marketing Strategy- Tweets were also started in Bhojpuri
Aamir also raced for the promotion of the film ‘PK’. When Aamir reached Varanasi to promote this film, he tasted the Gillori paan of Banaras. He insisted that during the shooting of ‘PK’ he used to eat 100 paan daily and he loves Banarasi paan. In the film, Aamir Khan also started tweeting in Bhojpuri while speaking in Bhojpuri. This was also his promotional fund.
Film- Dangal, character- Mahavir Singh Phogat, release date- 23 December 2016
Increased weight again reduced
Instead of a glamorous look for the film ‘Dangal’, Aamir Khan was seen in a rough-tough look. In this film, Aamir played the role of wrestler Mahavir Singh Phogat. For this character, Aamir had to give a different shape to his body along with a look. For this, he first increased weight, then worked hard and lost weight. For this, they climbed mountains, cycling, sweating in the gym and changed the diet.
Marketing Strategy- Geeta arrives at Phogat’s wedding
During the promotion of the film ‘Dangal’, the way Aamir had reached the girl’s side at Geeta Phogat’s wedding, she was also his promotional strategy. Apart from this, he had made a video to increase and reduce his weight for the film, which started going viral on seeing it.
Film-secret superstar, character- Shakti Kumar, release date- 19 October 2017
Work on the look
In the film ‘Secret Superstar’, Aamir Khan played the role of a composer Shakti Kumar, who helps a girl to become a superstar. He made changes in his look and behavior for this role. In which many things from T-shirts to haircut were finalized by discus.
Marketing Strategy- went to China to promote the film
Aamir Khan resorted to social media for the publicity of the film ‘Secret Superstar’. Went to China to promote the film. Which proved to be important in promoting the film in the Chinese market. The trailer and songs of the film were promoted at both online and offline, which created curiosity about the film.
Film- Thugs of Hindostan, character- Firangi Mallah, release date- 8 November 2018
Action training was taken in Malta
Aamir Khan took action training in the European country Malta for the action scenes of the film ‘Thugs of Hindostan’. Real ships of water were used to make the film’s frame beautiful.
Marketing Strategy- appeared on Google Map
In the promotion of the film ‘Thugs of Hindostan’, Aamir Khan made a marketing strategy with Google. He was seen telling everyone the way on Google Map in the role of Firangi Mallah. Which people liked very much.
Film-Lal Singh Chadda, character- Lal Singh Chadha, Release Date- 11 August 2022
Learned Punjabi language for 7-8 months
The story of the film ‘Lal Singh Chadha’ starts in the eighth decade of the century and covers today’s atmosphere. In this film, Aamir Khan played Lal Singh Chadha. The film may not have been successful at the box office, but Aamir’s character in this film was highly appreciated. For this film, Aamir Khan learned Punjabi language from Kulwinder Bakshish, the theater artist from Gwalior and worked on language for 7-8 months as there are different ways to speak language in different parts of Punjab.
Marketing Strategy- Remike film revealed
The marketing strategy of Lal Singh Chadha ‘already made it clear that this is a Hindi remake of the Hollywood film’ Forest Gump ‘. Aamir believed that this would reveal the audience from the film before how the film is. The film’s story was focused on Aamir Khan. The story of the film is based on Lal Singh Chadha’s life journey, showing war, love and difficulties of life.
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