Actor Ranveer Kapoor became a big investor, now invested money in another company, became co-founder

Ranveer Singh investment: Bollywood stars are also buying stakes in startups these days and are also earning good profits when their IPO comes. Shilpa Shetty had taken stake in Mamaearth, while Deepika Padukone had stake in Tokai Coffee Roasters. Alia Bhatt had invested money in super bottoms. The latest news is that actor Ranveer Singh has bought 50% stake in Kishore Biyani-backed packaged food startup ‘Elite Mindset’. The remaining 50% stake in this venture is held by Biyani’s nephew Nikunj Biyani and his daughter Aashni Biyani-backed multi-brand platform Think9 Consumer Technologies.

No clear data has been revealed yet on the total amount that Ranveer Singh has invested in this startup, but it is certain that a decent amount would have been given for 50 percent stake. Let us tell you that before this Ranveer has also invested in Sugar Cosmetics, wearable brand Boat (boAt) and Greek yogurt manufacturing company Epigamia.

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Nikunj Biyani, co-founder of ‘Elite Mindset’ venture, spoke to The Economic Times. He said, “We are looking at an opportunity to build better packaged foods brands, in which protein-based products will be the core. These products will be accessible and affordable to the people.” Elite Mindset will initially launch the product under its brand SuperYou with Protein Bars. After this it will launch biscuits, protein powder, and some products for breakfast. With this, it will give direct competition to big packaged foods companies.

According to Nikunj Biyani, an initial investment of Rs 50 crore (₹50,00,00,000) will be made in Elite Mindset. As co-founder, Ranveer Singh said, “Protein is an essential macronutrient for everyone… I want to make protein easily and affordably available to Indian consumers.”

Growing trend of healthy snacking in India
Elite Mindset has been brought at a time when the demand for healthy snacks is continuously increasing in India as compared to Asia-Pacific. According to a November 12 report by research firm NielsenIQ, “The trend of healthy snacking in India is growing 1.2 times faster than traditional snacks.”

Tags: deepika padukone, Indian startups, Ranveer Singh