Amazon to Give Competition to Blinkit, Zepto, Starts Trial of Grocery Delivery in 15 Minutes

Amazon, one of the big e-commerce companies, has started preparations to enter the quick commerce segment. Amazon has started a trial in Bengaluru for delivery of grocery and other daily essential items within 15 minutes. Blinkit, Swiggy Instamart and Zepto have a major share in this segment.

The annual sales of the quick commerce market are estimated to be approximately six billion dollars. Amazon Samir Kumar, Country Manager, India, said, “Our strategy has always been selection, value and convenience and our vision is to build a large profitable business in the country. We have millions of customers including Prime members in the country who rely on us. Let’s trust.”

Amazon is preparing to launch this new service next year. Amazon is preparing stores for this. It has been reported that Amazon is looking for workers for the new service. Apart from this, the company is also working on tie-ups with logistics providers for quick delivery. Recently, Blinkit, Swiggy and Zomato were allegedly accused of increasing business by reducing prices. Quick Commerce companies offer delivery of everything from groceries to electronics in as little as 10 minutes. According to market research firm Datum Intelligence, Zomato-controlled Blinkit’s share in this segment is about 40 percent.

Recently, All India Consumer Products Distributors Federation (AICPDF) had written in a letter to the Competition Commission of India (CCI) that companies associated with quick commerce are trying to attract customers by giving low pricing or huge discounts. In this, CCI was requested to implement measures to protect the interests of general distributors and retailers. In this letter, CCI was requested to implement measures to protect the interests of general distributors and retailers. AICPDF, representing around four lakh retail distributors of big companies, had said in the letter that it is very difficult for ordinary distributors and retailers to compete with such methods.