Ferrari is focusing on maintaining its identity even in the electric age. Ferrari promises an authentic sound for EVs and aims to keep them exclusive. The production limit is expected to be around 20,000 per year. Electric vehicles could increase Ferrari’s sales by 5 percent by 2026, which will increase to 40% by 2030.
Ferrari has opened a new factory in Maranello, indicating the company’s shift towards electric vehicles. The Purosangue SUV, launched globally last year and in India this year, has been a huge success, but the company is careful not to become just an SUV brand. The new plant marks a boost in production capacity, with a new hypercar expected to arrive later this year. Ferrari’s upcoming cars will offer a balance between tradition and innovation, featuring both powerful V12 engines and silent electric engines.
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