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Tech company Google has launched the Pixel 9 series at the annual event ‘Made by Google’ on Tuesday (August 13). The company has included Pixel 9, Pixel 9 Pro, Pixel 9XL and Pixel 9 Pro Fold in this series. Apart from this, Pixel Watch 3 and Buds Pro 2 were also introduced in the variable device.
Pixel series phones are equipped with many AI features. These include Pixel Screenshot, Gemini AI, Gemini Live, Pixel Studio, Circle to Search, AI Weather Summary and Call Notes. Google will provide support on its phones for 7 years. It will include OS updates, security updates, feature drops and AI innovations.
The price of Google Pixel series starts at Rs 79,999
Pixel 9 Pro Fold is the company’s first foldable phone in the Indian market. Its price has been kept at Rs 1,72,999. Apart from this, the price of Pixel 9 is Rs 79999, the price of Pixel 9 Pro is Rs 109999 and the price of Pixel 9XL is Rs 124999.
The company has currently introduced all the smartphones in a single storage variant. Soon their other storage variants will also be introduced. At the same time, Google has also launched Pixel Watch 3 at an initial price of ₹ 39,990. Apart from this, Pixel Buds Pro 2 has also been introduced, which is priced at Rs 22,900. Google’s devices are available on Flipkart in India.
Google will open three of its own stores in India
Google has announced the launch of three walk-in centers along with new devices to improve the Pixel experience for Indian customers and compete with Apple. These centers will be opened soon in Delhi, Bangalore and Mumbai.
For this, Google has partnered with Flipkart’s service branch F1 Info Solution and Services Pvt Ltd. Customers will get service and support at these centers. This includes repairing and replacement.
Google is partnering with Croma and Reliance Retail to sell Pixel devices offline. This will make Pixel devices available for sale at around 150 Croma and Reliance retail stores in 15 cities of India.
Google is far behind Apple and Samsung
According to a 2022 data from analyst firm IDC, Google sold a total of 27.6 million phones since the release of the first Pixel phone in 2016. While Samsung sold 272 million phones in 2021 alone. Apple sold 235 million phones during this period.
5 points due to which Pixel is not very successful
- Limited availability: Pixel phones are not available in all countries. Service centers are also a problem.
- phone high price: Pixel phones are generally more expensive than other Android phones.
- Lack of marketing: Not spending as much money on marketing as other manufacturers.
- Identity Crisis: Google’s phones don’t have a strong identity like iPhone and Samsung.
- Software Intensive Approach: Google uses pure version of Android in its phones.
However, despite these challenges, Pixel phones have a large number of loyal fans who appreciate the company for delivering a pure Android experience. Google is now expanding the availability of its Pixel phones in more countries. Apart from this, it is making major changes from AI to camera. Therefore, it is possible that the sales of Pixel phones will increase in the coming years.
