Indian Smartphone Market to Surpass More than USD 50 Billion This Year, Apple, Samsung May Get Strong Growth

The country’s smartphone market has grown rapidly in the last few years. It could be worth more than $50 billion (about Rs 4.2 lakh crore) this year. This market is expected to grow by six percent on a year-on-year basis. The trend of Indian customers has increased towards premium smartphones. Due to this, the smartphone market is increasing in terms of value.

Market research firm Counterpoint Report According to , the average selling price (ASP) in the smartphone market in the country this year may exceed $ 300 (approximately Rs 25,900). This will be a major reason behind the smartphone market exceeding $50 billion. This market was worth approximately $38 billion (approximately Rs 3.2 lakh crore) in 2021. In the last few years, sales of premium segment smartphones of Apple, OnePlus and Samsung have increased rapidly. This report states that customers are now preferring smartphones in the premium and ultra-premium segments. Apple and Samsung are two major companies in this segment.

Demand may be higher for Pro models of Apple’s iPhone series. Apni has increased her manufacturing in the country. This has reduced the cost of Apple’s smartphones. Sales of South Korean smartphone company Samsung’s flagship Galaxy S series may also increase. The company’s upcoming Galaxy S25 Ultra may have a 200-megapixel camera. Recently, a leak claimed that a 500-megapixel camera is being developed for Samsung’s Galaxy devices. The company’s Galaxy S25 series can be launched soon. This smartphone series may include Galaxy S25, Galaxy S25+ and Galaxy S25 Ultra. These smartphones may have Qualcomm’s new Snapdragon 8 Elite as the processor.

OnePlus, one of the big smartphone companies, also plans to increase its sales in the ultra premium segment (above Rs 45,000). This Chinese company will launch OnePlus 13 on January 7. Companies like Oppo and Vivo, which have a large share in the affordable segment of smartphones, are trying to increase their sales with new designs and better cameras.