Instagram increased reels limit up to 3 minutes

Instagram New Update: The style of watching reels is about to change. Instagram has made a big announcement. Instagram head Adam Mosseri has said that the maximum length of reels on Instagram is now being increased to three minutes. This change is good news for creators who want to upload long reels on Instagram. Earlier this limit was 90 seconds i.e. one and a half minutes, which has now been doubled. It is worth noting that YouTube had also increased the length of shorts to three minutes last year.

However, Adam Mosseri stressed that the platform is committed to focusing on short-form video content. Mosseri said that many content creators wanted to increase the limit of reels uploaded on Instagram. They felt restricted in the 90 second limit, keeping this decision in mind.

According to GizmoChina, this move by Instagram will be beneficial for many content creators, but it is changing the identity of the platform. In terms of 3-minute video format, Insta has now joined the same race in which there is already competition between YouTube and TikTok.

It also remains to be seen how much it will engage users by giving them the option to upload longer reels. The advantage of short reels is that people are able to watch more types of content in less time. Reels of up to 3 minutes mean that users will spend more time switching from one video to another because they have to spend more time in one reel.

Additionally, content will now appear in a rectangular box on the profile grid on Instagram instead of a square one. Gradually this feature will be rolled out for the users.