festive season
– Photo: ANI
Expansion
With the advent of the festive season, apparel brands have also started their preparations. Along with opening new stores, they are launching new collections and partnering with international brands. Earlier, due to elections and extreme heat in the country, sales in all segments were affected, now after this slowdown, the industry is getting strong signs of growth. Shopper Stop, Reliance Retail, Aditya Birla Fashion have started preparing for the big festive season, in which they are preparing their strategy to give customers a new experience with new collections. At the same time, global luxury brands are preparing for the big festive season by opening new stores in the domestic market and with high-level collections. Luxury watch brands Hublot and Baccarat have also started their preparations for Indian festivals.
The focus will be on increasing sales with the new collection
Shoppers Stop has introduced new collections for the festive season, the company is focusing on increasing sales through this. The company says that today’s youth look for such clothes in which they look traditional as well as western look is visible in their attire. Therefore, we introduced Bandeya collection in our festive collection which is of modern ethnic style and has been prepared for men. Kashish’s festival collection for women has been introduced for today’s women. Aditya Birla Fashion and Retail Limited has introduced handmade collection Jeypore especially for women in view of the festive season. Aditya Birla’s ethnic business CEO Suraj Bhatt says, this collection has been introduced to increase sales in this segment, this designer collection reflects the cultural heritage of India.
On the other hand, Reliance Retail and international denim apparel manufacturer Delta Gallic Industries Ltd. have partnered. In this, emphasis will be given on increasing sales by introducing new apparel collections in the Indian domestic market. Reliance-owned AJIO has launched British fashion brand ASOS on its platform, ASOS will enter the Indian online retail market and sell. AJIO CEO Vineet Nair said that the desire for international brands is increasing among the youth of India. The youth look for new fashion and design online, so we will be able to provide them international fashion apparel through ASOS and emerge as a strong brand.
Deepak Jasani, Head of Retail Research, HDFC Securities, said that during the festive season, Indian families spend in areas such as consumer durables and consumer staples along with apparel. Apart from this, the wedding season is coming, due to which there is a possibility of a sharp increase in the sales of jewellery and apparel. The first half has been quite sluggish, in the second half, the sales of jewellery and apparel companies are expected to grow by 15 to 20 percent.
Global luxury brands gear up for festivals
Experts say that global luxury brands are preparing for the big festive season by opening new stores in the domestic market and with high-end collections. They hope that the rich people of India will now buy brands for show and prestige and they will not mind spending on them. Therefore, brands are mainly focusing on cities like Delhi, Mumbai and Bangalore. DLF Emporio is soon going to start a new zone for ready-to-wear collection for the youth. While The Collective, Ralph Lauren, Hackett London and Ted Baker and Fred Perry also plan to open stores. Retail expert Amil Patel says that Indians seem to be fully prepared to spend on festivals. The major reason for this is the increasing disposable income and the growing population of working youth, which will increase the demand during festivals. The way more than 20 percent of jewellery and more than 15 percent of clothes were purchased during the Ganpati festival in Mumbai, it seems that this time there will be an increase of more than 25 percent in apparel and jewellery sales.
