Unique way of Govinda-Karishma’s film promotion, Varun Grover revealed

Agency:News18.com

Last updated:February 24, 2025, 18:57 IST

In 1997, a film knocked in theaters, which created a panic at the box office. In order to make the film a hit, the makers had found a unique way of selling tickets at that time. Script writer Varun Grover …Read more

Govinda’s film created a panic

New DelhiThe pair of Govinda and Karisma Kapoor were well liked in the 90s. To make a film that came in 1997, the makers had tightened their back to make this film a hit to make this film a hit. This was revealed by Varun Grover himself.

While narrating a memorable anecdote of childhood, Varun Grover had mentioned that he had seen such a unique way of promoting a film at that time that he had not forgotten till date. He says that lucky draws were placed on the ticket that he had said to give a fan on the ticket. Seeing this strange way of promotion, he still laughs today, he did this so that more and more tickets are sold and the film becomes a hit.

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Lucky draw was taken out to make the film a hit
Varun Grover had revealed on an event that, ‘In childhood we have Govinda’s film’ Hero No One ‘. Went to see This film proved to be a big hit at that time. The T-series took out new fans at that time. Whoever was buying tickets for this film at that time, a lucky draw was kept in it. The one who will come out of the seat number, was to be given a fan. That line had 7, 8 and 9 numbers. Then we went to the interval and told that the lucky draw of these people has come out there, then we went to the number 9, then we went to the manager and told that we are 3 people, told what will happen to our fan?

Hundred rupees were received in lieu of lucky draw
Varun Grover, while putting his point further, told that the manager told him that there are three blades of fan, take one by one, then we said what is the benefit of this. On this, Varun told him that as much fan, you should give us money in return. During that time the fan was 600-650. He said that I will give 300 rupees. Because the ticket was 20 rupees. 100 would have been very much. In this way, I got 100 rupees because of T-series.

Let me tell you that the film had waved the success of success at that time. The pair of Govinda and Karishma were also well liked in the film. This film had waved the success of success. He has not been able to forget this unknown way of making the film a hit even today.