4 categories of influencers
In UP Digital Media Policy 2024, 4 categories of influencers have been created, on the basis of which they will be paid. This payment will be from Rs 2 lakh to Rs 8 lakh every month.
What will influencers have to do?
The policy says that the agency or influencers will have to create content on the government’s policies and achievements, which will be in the form of videos, tweets, posts and reels. After this, the government will pay the influencers.
Who will get how much money?
The money received by influencers will be based on the number of their followers. Those who have followers on Twitter, Instagram and Facebook can get Rs 2 lakh, 3 lakh, 4 lakh and 5 lakh every month. There are also 4 categories on YouTube. Under this, payment of Rs 4 lakh, 6 lakh, 7 lakh and 8 lakh will be made.
What does the government have to say?
According to media reports, Chief Minister’s Principal Secretary Sanjay Prasad said in a statement that people of UP living in the country and abroad will get the benefit of this. To take advantage of the policy, agencies or influencers will have to register with the government. After that ads will be issued to them.
There are some restrictions too…
Under the policy, if indecent, obscene and anti-national content is broadcasted, legal action will also be taken against the influencer and the agency. There is a provision of punishment up to life imprisonment.
