In this era of social media, many things have changed, one of which is the way of watching films. Nowadays, whenever a film is about to be released, we first see its advance box office collection and when the film is released, we go to the internet and see its reviews. Even in the review, most attention is paid to the rating of the film.
Nowadays, we decide how good or bad a film is by looking at its box office collection, but the question is to what extent is it justified to judge any film in this way? Unless we see the film, how will we know whether it is made as per our taste or not. How can the box office collection of any film tell us about our interest?
Some people associated with the film industry keep talking about fake box office collection every day. Did you understand what this fake box office collection is? We can call this a mind game. How? So first of all let me give you an example to understand this.
Suppose you are watching a video on social media, but when you see its views, they are very few. Also likes and comments are also very less. Most of the comments are also not saying that the video is good. So will you watch that video completely? Probably not, because these three things create negativity in your mind towards that video. You will feel that the video is not good, that is why it has so few views.
Now you move on to the second video, where there are millions of views and millions of likes and comments. So it is obvious that you will definitely watch that video completely, because when lakhs of people are watching that video, there must be something in it. This same mind game is being used these days with box office collection, which we call fake box office collection. ‘Fake Box Office Collection’ also works in a similar way.
However, it is difficult to say how much truth is there in ‘Fake Box Office Collection’, because till date no evidence has come forward regarding ‘Fake Box Office Collection’ and we also do not make any claims on such things, but from the film industry. Some people associated definitely claim this. According to him, to make the film a hit, the film makers themselves buy tickets for all the shows, due to which people feel that the film is going housefull, meaning the film will be good and people make plans to watch the film.
People like to watch a film which has a good collection, but when the audience goes to the theaters, most of the seats are empty. This happens only because the makers themselves book all the seats.
As far as the rating given in the film review is concerned, it is not given only on the basis of the story of the film, but it is given considering many aspects of the film, from direction to the story and acting of the film. This is decided after evaluation. The approach of watching a film as a viewer and as a film critic is very different. Still, through film reviews you definitely get to know every single thing related to the film, but the complete story of the film is not told in any review.
(Disclaimer: These are the personal views of the author. The author himself is responsible for the veracity/accuracy of any information given in the article. News18Hindi is not responsible for this.)
Tags: bollywood news, Box Office Collection, Entertainment news.
FIRST PUBLISHED: October 15, 2024, 16:27 IST
